We are a team of hacks and hackers, in prose and search, with the keys to supercharge your brand's repute through search engine optimisation, public relations, and beguiling content.

Web

Content

We are a team of hacks and hackers, in prose and search, with the keys to supercharge your brand's repute through search engine optimisation, public relations, and beguiling content.

Web

Content

About Fathom & Parse

To foster consumer clarity of your brand, we first questioned the existing status of search and public relations.

Why are these two disciplines in seperate buckets? What would it take to meld them into one?

The link to this convergence is intentionality. To inject and leverage your consumers’ intent.

As Fathom and Parse, our decoding of the bond between search engine marketing and public relations, makes us an efficacious brand building partner for you.

Why PR & Search?

We found inherent synergy between the two.

Good public relations injects intentionality in your customer for the business category you compete in.

Effective search leverages on this introduced intentionality to target customers at the consideration stage of their buying process.

Each builds on the other and culminates in rewarding outcomes for your business.

Super successful competitive cases.

149

Successful campaigns.

years of experience and wisdom

Our Methodology

We help you by addressing audience segments based on their intentionality.

Seed

We inject discovery intent for your products/services through rigorous public relations campaigns.

Harvest

We leverage consideration intent through search, and encourage purchase intent through mobile site design and sound search strategies.

Yield

You reap good business outcomes as the result of our melding of search and PR on your behalf.

What We offer

Our main service is the management of the early to middle stages of the consumer intent cycle-from publicity, to search and your brand’s digital destination.

While we also handle each of these components seperately, our greatest strength lies in creating value for you that is greater than the sum of these parts.